Late last month, Andy Rubin, the creator of the Android, debuted a premium device called the Essential phone. It’s a high-end Android-based handset that blends top notch construction with Rubin’s own design and tech philosophy. And it has the opportunity to be a game-changer.
Even if it can’t pull significant market share away from Apple and Samsung (and really, that might be a doomed mission from the start), Rubin’s Essential company can still shake up the smartphone industry. Here are five ways that the Essential phone could change the game.