Health and Fitness Analysis
Another area where Apple could benefit from better machine learning analysis is in both health and fitness — two areas where the company has put in some rudimentary intelligence, but hasn’t really leveraged true AI technology quite yet. For example, an Apple Watch will provide automatic workout detection, but this uses simple motion detection rather than factoring in any kind of other information such as user habits and schedules.
More importantly, however, Apple’s HealthKit framework is essentially just a repository for data at this point — it records a lot of information, but Apple itself isn’t really doing anything with this information other than storing it. Advanced machine learning could allow Apple to provide recommendations based on this health data that could turn a user’s iPhone and Apple Watch into a virtual healthcare assistant, factoring in all of a user’s health points to suggest nutritional tips, exercise regimens, water intake, and other positive lifestyle initiatives.
With Apple’s Health Records feature, machine learning could also be used to analyze the wealth of health data recorded by Apple Watch users to provide primary care providers like doctors with intelligent snapshots of a patients relevant health data — something that at least one analyst suggests doctors might be willing to pay for.