Apple Music Playlists
Apple Music would be another clear place where Laserlike’s AI could enhance Apple’s recommendations engine, and like Apple News could enhance and build upon Apple’s current human curation strategy, rather than supplanting it entirely.
To be fair, Apple already does a pretty good job of surfacing music content in its various “For You” recommendations, creating mixes of songs based on users’ favourites, what their friends are listening to, and even recommendations for new music and relaxation. Still, while Apple’s biggest advantage in this area is its use of human curation, rather than algorithms, the actual recommendations engine seems somewhat basic in simply factoring in a users likes and dislikes. Machine learning has the potential to greatly expand this, while Apple can still do it in a way that respects a user’s privacy.