6 It Kept Shattering Records
In addition to hitting its $1 trillion market valuation milestone, Apple continued to break records with every earnings call. Virtually every quarter, Apple reported best-ever earnings. And in its Q2 earnings, it shocked investors by reporting that the iPhone X was, in fact, a success for Apple. That’s not even counting the rise of Apple’s Services business. Apple Music, Apple Pay and Apple’s other services are continuing to grow — combined, they raked in $10 billion in the last quarter alone. Services is actually expected to become Apple’s most important revenue driver within a few years.