1 It Gave Siri a Needed Boost
One of the most overlooked moves that Apple made in 2018 is the introduction of Shortcuts. Basically, the app allows users to set up complex workflows that can be activated using Siri. That’s a much-needed boost to the digital assistant. In its current form, Shortcuts probably isn’t powerful enough to change Siri. But Apple isn’t done boosting its digital assistant quite yet. The company is expanding its Siri team and doubling on machine learning. Siri becoming smarter and more capable is a trend that we’ve only seen the beginning of.