1 Brilliant App and Services Integration
The way that Apple has seamlessly integrated other services and applications into its interface is something that is very appealing. This is readily apparent in iMessage, where Apple Pay, GIF search, Digital Touch, and Music can all be accessed via the Applications icon in the keyboard (located next to the Camera icon).
Also, using an iPhone in the car has become much easier (and safer) thanks to features like CarPlay and Do Not Disturb While Driving. And as CarPlay has gained popularity, many more companies are choosing to incorporate a CarPlay-friendly version of their app — like Spotify, WhatsApp, Pandora, and more.
What do you like most about iOS? What keeps you engaged as a mobile user?