Tim Cook Speaks About iPad Pro, Says It Will ‘Replace The Notebook’

Tim Cook Speaks About iPad Pro, Says It Will ‘Replace The Notebook’
Text Size
- +

Toggle Dark Mode

Apple CEO Tim Cook recently went on record talking about the newly released iPad Pro, saying that he thought that the device could replace the laptop for many people.

The concept isn’t totally new, with the line being blurred between the laptop and the tablet, however it is likely that many will forgo purchasing a new MacBook Air to purchase the iPad Pro, with the device likely being specifically useful for those into things like graphic design and photography.

image1“They will start using it and conclude they no longer need to use anything else, other than their phones,” said Cook in an interview with The Telegraph.

The iPad Pro is the largest iPad Apple has released to date, and will likely be used by many as a 2-in-1 rather than a tablet. Users can purchase a keyboard with the device, and will be able to type documents, emails, and so on.

Perhaps even more interesting is the fact that Cook also argued that he doesn’t know why anyone would buy a PC anymore.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” said Cook.

Of course, many argue that Cook is jumping the gun a little, and he is. While the iPad Pro does seem to be a great device, and while it will be a nice laptop replacement for some people, that doesn’t change the fact that it is still a mobile device with a mobile operating system.

Users will be able to do great things with the iPad Pro, but even most graphic designers will still want access to a full desktop Photoshop experience for many of their works. Adobe’s Creative Cloud offerings for the iPad are great, but they don’t compare to Creative Cloud for desktop.


Cook went into detail about who he thinks will most benefit from use of the new iPad Pro. For example, Cook says that those who sketch will find the iPad Pro “unbelievable,” and that they won’t want to use a normal pad anymore. He also said that consumers of music and movies will want the iPad Pro because of how great the sound system and display is. Of course, between sketchers, music consumers, and movie consumers, pretty much everyone is covered.

The iPad Pro is expected by some to revitalize Apple’s tablet business. With the release of the iPhone 6 and 6s Plus, devices like the iPad Mini are becoming more or less obsolete. Even standard-sized tablets are becoming less useful, with most major tech companies reported a decline in tablet sales over the last year or so.

Larger tablets are the beginning of the end for the line between the laptop and the tablet, with many people turning to 2-in-1’s for their gadgets. These devices are essentially tablets that have real, hardware keyboard. Users can connect and disconnect the keyboard from the tablet whenever they want.

Of course, Apple hasn’t yet released a 2-in-1, although many suggest it’s only a matter of time. The iPad Pro is the closest the company has come to releasing one, with users able to purchase a keyboard to use with the tablet. This keyboard also acts as a case for the device.

Still, many suggest that Apple has a long way to go before it truly releases a laptop-killer. When Microsoft released the first Surface Pro, many were frustrated at the fact that using the device as a laptop was uncomfortable and awkward considering the fact that the keyboard only had one angle.The iPad Pro repeats this mistake, with users unable to decide which angle they want their device to be at. It is expected that future versions of the iPad Pro will remedy this, however it does highlight the fact that any first version of a product is a work-in-progress.

image3For now, you might want to stick with your MacBook Air if you want the best when it comes to both portability and efficiency. The iPad Pro will be great for those that want something that they can use a stylus with. The fact that Apple is embracing the idea of a larger tablet is very encouraging for the future of Apple. However, those that want a day-to-day device will still want a desktop operating system and the ability to do things as simple as change the angle at which the display is viewed.

The iPad Pro is finally on sale, with those interested able to purchase it for $799 for the 32GB model and $949 for the 128GB model. The Smart Keyboard sells for $169 and the Apple Pencil for $99.

Social Sharing