Act Now, Fix Later
Most companies would work tirelessly on ideas before putting them into production. Jobs thought differently and would make decisions based on impulse instead of extensive studies, panels, or customer feedback. He knew that he needed to strike hard and fast to be at the forefront. The team could always alter a product later in the process or in the next version if need be.
This mentality worked well for Jobs, even when he changed his position on something. By moving fast and putting his full support behind the idea, he helped people forget his initial stance. This was the case with the Genius Bar: he called it a “stupid” idea, then immediately trademarked the name the next day.