Show Passion When Pitching
Jobs’ iconic Apple Event pitches are something everyone remembers. Clad in a black turtleneck, jeans, and sneakers, Jobs would pace back and forth on the stage, discussing what Apple was working on and why. He was excited about what the company was doing in the tech world, and he made people want to be part of that excitement.
Emotion plays a huge role in a compelling pitch, and Jobs knew this. People buy on emotion, and then use logic to back up their decision. So whether you’re selling yourself to a potential employer or a product to a customer, use strong emotions to get their buy-in.