Apple on Wednesday revised its 2018 holiday quarter revenue guidance by about $5 to $9 billion. Mostly, that’s because people in China didn’t buy as many iPhones as Apple thought due to a weakening economy and trade tensions.
But Apple also noted that upgrade demand was lower in other “developed” markets, too. That likely includes the U.S., Canada and Western Europe, among other regions where Apple typically does well. So what’s the deal?
There are at least seven key reasons why users across the globe might not be upgrading. Continue reading to learn 7 Critical Reasons iPhone Owners Aren’t Upgrading.