Retargeting Will Refocus on Contact Information
Retargeting is the ad tactic of showing a user products and ads they have already viewed in the past, which makes a purchase more likely. It’s a very important part of the sales process, but becomes more difficult when device activity can’t be directly monitored. However, there’s another highly traditional option for retargeting: Getting a customer’s contact information. Depending on how active someone is on the Web, something like an email address or phone number can provide plenty of useful retargeting data. Expect a renewed focus on web forms and collecting contact information within apps.