This Is Just the Beginning
The era of device tracking has only begun to change. Apple’s decision about IDFA was expected, and is only the beginning of the shift away from this tactic. Google is also expected to make a similar change with its own version of the technology, GAID (Google Ad Identifier). Meanwhile, major web browsers like Safari and Chrome are dropping support for third-party cookies as well.
This is great for customer privacy, which is clearly a new core concern for the big tech names. It’s also ushering in a new age of marketing where advertisers will have to grapple with unseen data – and find new ways to move ahead. In some ways, it’s an analyst’s dream come true.