Apple Has an Exciting Lineup Outside of the iPhone
The iPhone has undoubtedly been Apple’s flagship product for years now. Sure, the Cupertino tech giant sells Macs and iPads. But its success largely relied on its handset.
Going forward, that may no longer be the case. Apple is continuing to invest in Services as a primary growth driver, which includes unveiling new platforms like Apple TV+, Apple Card and Apple Arcade.
Apple’s iPhones are also still good investments, particularly due to the fact that they are incredibly powerful and future-proof. That, along with continued software support, means that users will be able to hold onto iPhones for longer.
That’s important since much of Apple’s Services business relies on a strong iPhone user base. Luckily, the staying power of Apple’s handsets means that the user base will likely stay consistent — and may even continue to grow in the years to come.
And that’s not even considering possible future products in Apple’s pipeline. It seems likely that, as smartphone sales wane across the globe, Apple will continue to invest in less obtrusive and more innovative hardware categories.
Just take a look at the Apple Watch. With a standalone App Store, cellular support and a pair of AirPods, a user could conceivably leave their iPhone at home for extended periods of time.