The Mac Continues to Dominate

Mac sales were the strongest category by far, but it’s unlikely the new Mac Studio had much of anything to do with this. After all, that powerful new Mac was only announced on March 8 and didn’t land in stores until March 18. The second quarter ended on March 31.

On the other hand, the new 14-inch and 16-inch MacBook Pro models announced last fall are still selling well enough that it’s hard to get your hands on them — shipping estimates for the standard configurations are 5–7 weeks out, and that only gets longer with the configure-to-order options.

Cook also told CNBC that the last seven quarters have been the strongest in the entire history of the Mac. It’s clear that Apple’s transition to its own chips has been winning a lot of people over.

Apple CFO Luca Maestri also shared that more than half the customers who bought a new Mac last quarter were new to the product family, so much like the iPhone, Apple is growing its customer base.