9 Their Kindness Has Another Purpose
While being friendly and cordial is probably the most basic aspect of good customer service, Apple Store employees actually use kindness and attentiveness for another purpose: theft deterrence.
Demonstration devices at Apple Store locations aren’t security tagged, but that doesn’t mean they’re easy to steal. Apple Store employees are trained to engage with every customer that walks into the store. That’s good for customer service, and it also lets potential thieves know that an Apple retail outlet isn’t an easy target (for the most part).