The Numbers
Apple blew past analysts’ best expectations this quarter, setting an all-time revenue record of $123.9 billion, an increase of 11 percent over last year’s $111.4 billion. Meanwhile, Wall Street was only expecting numbers of around $118.3 billion.
In fact, Apple saw nearly double-digit growth in almost every category except for the iPad, which actually shrank by around 14 percent.
- iPhone: $71.6 billion (9.2% growth)
- Mac: $10.9 billion (25.1% growth)
- iPad: $7.2 billion (14.1% down)
- Wearable, Home, and Accessories: $14.7 billion (13.3% growth)
- Services: $19.5 billion (23.8% growth)
The strongest category by far was the Mac, which was undoubtedly fuelled by the release of the new 14-inch and 16-inch MacBook Pro lineup. iPhone and wearables growth was a bit more lacklustre, but still showed positive gains. Apple’s Services, however, are showing no signs of slowing down.