There’s ‘a Lot of Potential’ in the Metaverse
Naturally, Tim Cook was asked about Apple’s view of the metaverse during the Q&A portion of the earnings call, and while he gave one of his typically evasive answers.
Of course, we all know that Apple is working on an AR/VR headset of some kind, but Cook isn’t about to talk about that just yet. Instead, he pointed to the fact that there are “over 14,000 AR apps in the App Store,” and simply added that “we’re a company in the business of innovation.”
Cook also avoided the word “metaverse” in his response — that was only used by the person asking the question. The Apple CEO merely responded that the company sees “a lot of potential” in that area and is “investing accordingly.”
Rumour has it that Apple isn’t seeking to create a completely virtual world like what Meta is pursuing. Instead, Apple wants to build a device that enhances current reality, rather than encouraging people to escape from it.