“One More Thing?”

Many Apple fans and industry watchers were bracing themselves for a “one more thing” at this year’s iPhone keynote. That was based on Apple’s product roadmap, as well as a prediction from a scarily accurate leaker named CoinX. “One more thing” seemed like a sure bet.

But there was no “one more thing,” which is unusual given CoinX’s impeccable track record. Well-connected Bloomberg reporter Mark Gurman said that the “one more thing” wouldn’t actually be a surprise announcement but actually just one other device. That turned out to be the 10.2-inch iPad — a product that isn’t typically announced in September.