Lack of Fragmentation
Another reason why iPhone users are more likely to opt for a smartwatch than Android users: fragmentation. Apple makes the hardware and software for both the iPhone and Apple Watch. Android devices, on the other hand, are made by a slew of different manufacturers.
That largely means that the Apple Watch is really the only real choice for iPhone owners. There’s just no comparison on the Android side. Do you opt for a Wear OS device? Maybe if you’re a Google Pixel owner. But if you own a Samsung device, the better option may be a Samsung smartwatch — which actually runs a completely different operating system.