8 Key Takeaways from Apple’s Q4 2023 Earnings Call

Apple unveiled its fourth-quarter financial results this week, encompassing July to September. That’s when the new iPhone 15 lineup and Apple Watch went on sale, albeit for only a small portion of the quarter.
Nevertheless, while Apple’s rocketship-like growth appears to be slowing down in certain areas, its overall revenue still surpassed Wall Street expectations and continues to break records in its Services category, both in terms of overall revenue and subscriber counts.
The iPhone was also naturally up following a successful launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, all of which are more compelling upgrades this year than they have been for a while. Sadly, Apple saw a slump in other categories like Mac, iPad, and Wearables. However, many of those had a shortage of interesting product entries this year, and Apple is confident those will be turning around thanks to its new M3 Mac lineup.
Read on for 8 interesting takeaways from this week’s Q4 2023 earnings call.