Industrial Design
Here you can see a model maker assembling a digital crown onto an Apple Watch Series 7. You can really tell just how tedious industrial design can be, especially with products as small as the Apple Watch.
Apple Watch’s Digital Crown is a way of merging software and hardware, and its function on the Watch makes it a key feature.
“The crown came from referencing the history of watches and realising we needed to have physical mechanisms and tactile inputs to make Apple Watch feel really different from the idea of an iPhone on the wrist,” says designer Molly Anderson.
Hankey refers to the Apple Watch as “the most intimate, the most personal product” Apple has ever made.