Goldman Sachs Won’t Sell It
While Apple won’t have any sort of record of your transactional history, its primary bank partner will. All of your Apple Card data will bypass Apple and go to Goldman Sachs. For privacy advocates, that could be a concern — since many banks have terrible privacy policies. Luckily, Goldman Sachs is a bit different in this case.
Apple has apparently had Goldman Sachs agree to a no-data-selling policy. That means that the bank won’t share or sell your data to third parties for advertising and marketing services. Your data will be reported to credit agencies for score calculation. But Apple Card is a credit card, so that’s to be expected.