Oprah
Back in March, Apple unveiled one of its most high-profile partnerships to date: Oprah. Yes, that Oprah. And while it appeared that the partnership was purely based on producing content for Apple’s upcoming TV+ subscription service, it’s clear that Oprah is taking the partnership very seriously.
Oprah, in fact, left 60 Minutes to work with the Cupertino tech giant and is largely planning on putting “all” of her energy toward Apple TV+. It may make sense based on Apple’s increasing push toward services. But if you would have predicted an Apple and Oprah partnership to this degree a year ago, most people would probably think the idea was weird.