U2

Back in 2004, a U2 song called “Vertigo” appeared in what is now considered an iconic iPod commercial. Fast forward a decade and Apple actually announced a partnership with the Irish rock band to produce an entire album, Songs of Innocence, that would be offered for free to all iTunes users.

When the album launched in September 2014, thousands of iTunes users woke up to find that it had been automatically downloaded to their library. The fallout for the intrusion was pretty brutal. And it even lead U2 front Bono to issue an apology for the marketing stunt.