2 iPads and Macs Were Also Mediocre
Last quarter wasn’t the best for Macs and iPads. Apple reported mediocre Mac growth and revenue, and its iPad growth and revenue failed to meet analyst expectations.
Apple reported $4.1 billion in revenue from iPad sales with 9.7 million units shipped. Year-over-year, that’s down from $4.8 billion and 10.3 million units shipped. Mac revenue clocked in at $7.4 billion and 5.3 million units, compared to $7.2 billion and 5.4 million units this time last year.
But much of that may be attributable to an aging product lineup devoid of big upgrades (iMac Pro notwithstanding). The newly redesigned iPad Pro, as well as MacBook Air and Mac mini refreshes, could help in their respective segments.