Apple’s Plans in China and India
Apple is playing the long game in the two largest smartphone markets in the world: China and India. When it comes to China, Apple is actually doing better than it has. The company reported increased year-over-year revenue performance in the country, which is a drastic change from last quarter’s mediocre results. Apple attributes that to trade-in and financing programs, price adjustments, and improving U.S.-China relations.
The Cupertino tech giant is also looking to make moves in India. Apple is looking to negotiate with the Indian government, including building out an Apple retail presence, and has set up a developer accelerator in the country. Cook admitted that it’s a “challenging market” and won’t be an “overnight success,” but says that the fact that it’s primarily an Android market means there’s a lot of potential there.