Innovative New Hardware Is in The Works
Sure, iPhones have largely been responsible for Apple’s success since they first debuted. And we may not see a “must-have” iPhone until the first Apple 5G handsets roll out in 2020. But there are plenty of other hardware products in Apple’s lineup that market analysts and investors aren’t taking into account.
For example, Apple is undoubtedly still working on first-party augmented reality glasses and self-driving car technology — both technologies that have yet to boom. That’s not to mention other products like new AirPods, Macs, cheaper HomePods, and first-party over-ear headphones.
There’s also evidence that Apple will do more of this itself. The company has been making moves over the past few years to bring its chipmaking in-house — including rumors that it’ll switch to first-party processors for the 2020 Mac.