iPhone Sales Do Better After Big Years
There’s a precedent to suggest that Apple’s slowdown in iPhone sales isn’t altogether out of the ordinary, especially amid a slumping global smartphone market. Basically, it has to do with the fact that this is an “S” year.”
Per past Apple sales data, the Cupertino tech giant usually does well in the twelve months after a major iPhone release. Think iPhone 5, iPhone 6 or iPhone X. That’s why 2015 was a record year for iPhone sales (thanks to the iPhone 6), but 2016 wasn’t.
The iPhone X was a groundbreaking iPhone, but the iPhone XS lineup is much less so. But based on Apple’s past release schedule, it’s looking like a major release year is just around the corner.