1 Apple’s Goal: Getting More People to Buy iPhones
The Cupertino juggernaut also noted that Apple’s smartphone market share is still rather low compared to the entire handset industry. Apple said its main task now is to convince more people to switch to Apple — and to keep current iPhone customers.
That strategy includes India, a critical market for Apple but one where it holds a low market share. Apple said it is working with carriers to build out LTE networks and infrastructure (along with other strategies the company didn’t cover). Overall, Tim Cook said that he doesn’t believe the smartphone market is “saturated.”
? Figures & Revenue Projections
- All in all, Apple reported $61.1 billion in revenue and $13.8 billion in profit throughout the March quarter.
- Apple said it sold 52.2 million iPhones, 9.1 million iPads, and 4.07 million Macs through Q2 2018.
- As far as the next quarter, the company offered a revenue guidance between $51.5 billion and $53.5 billion.