Look for Previous Generation Models First
The largest and most reliable discounts for expensive Apple products like MacBooks and iPads tend to be on the older generations. Apple tends to announce new generations in the fall, and then allow for discounts on the previous generation by the time Black Friday rolls around.
If you don’t need the absolute latest model, you can get significant discounts by looking for models that are a year or two older. We expect to see some good deals for the Apple Watch Series 4, for example, which could drop to $300, as well as significant discounts for the iPhone X/XS models, the iPad mini 5, aging Apple TVs, and more.