5. Business Chat
Apple has been progressively trying to penetrate the vast enterprise market with its iOS mobile devices, and iOS 11 will accordingly introduce a new feature specifically for consumers to interact directly with businesses. “Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.”
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