6 A Phone Ideal for Key Markets
The iPhone X was once rumored to spur an “upgrade super-cycle.” That largely hasn’t happened, particularly in the critical region of China — where local OEMs largely dominate the market along with Samsung. But Apple may have a secret weapon that could help it gain some ground in the world’s largest smartphone market.
That weapon is the iPhone X Plus, a device that’s rumored to sport a massive 6.5-inch OLED display. While larger devices are getting more popular around the world, that fact is especially true in China. In fact, consumers pretty much expect a premium-priced device to feature a large display. Even Ming-Chi Kuo, an often accurate KGI Securities analyst, thinks the iPhone X Plus (and its 6.1-inch LCD stablemate) could spur a super-cycle in China this year.