1 Growth of Services Business
Apple has been “all iPhone, all the time” pretty much since the device’s debut. But, starting this year, the iPhone’s position as the company’s primary revenue stream could be threatened. But even though iPhone sales might be dwindling, the company still has an ace up its sleeve: its Services business. From Apple Music to iCloud, Apple’s services are expected to be the company’s primary driver of revenue growth over the next five years.
Apple Music, Apple Pay and iCloud are continuing to grow and the platforms still have a massive untapped user base. The company has also been working tirelessly to put together a portfolio of “prestige-level” TV content. Much of that content is set to go into production this year, with a possible release in late 2018 or early 2019. By the looks of it, this year might mark the beginning of Apple as a services-first company.