9 Products Apple Could Still Launch in 2025
When it comes to launching products, Apple rarely slows down. Although 2025 has already seen several new products from the company, from the more affordable iPhone 16e to an ultra-powerful M4 Mac Studio, the most exciting products are still to come. We're already abuzz with talk about the iPhone 17, which will be announced in just a few days. However, that’s far from the only thing on Apple’s roadmap.
Several products are heavily rumored to launch this year. In fact, some are said to be part of Apple’s big September event, while others may not appear until later this fall.
From next-generation wearables to refreshed earbuds and updates to Apple’s pro-level devices, 2025 might still have a lot of surprises for Apple fans. Read on for a detailed look at the devices Apple is still expected to launch before the end of the year.
The iPhone 17 Lineup
This is more than just a rumor; it's a cold, hard fact. Apple already confirmed that its Awe Dropping event will take place on September 9, where we're all expecting to see the new iPhone 17 lineup.
The iPhone 17 models are rumored to feature a new design, including a rectangular-shaped camera bump on the back, A19 chips, and enhanced camera systems. Additionally, all models will most likely feature a ProMotion display, which was previously exclusive to Pro models.
But the biggest change comes with the so-called "iPhone 17 Air." Rumors have it that Apple is replacing the iPhone Plus with a brand-new, ultra-thin model. This will be the thinnest iPhone yet, but it may come with a few compromises, such as a smaller battery, a single rear camera, and no SIM slot.
Apple Watch Series 11 and Ultra 3
The Apple Watch has been one of Apple’s most popular iPhone accessories for nearly a decade, and 2025 will bring yet another refresh alongside the iPhone 17.
Leaks and industry analysts suggest this year’s lineup could be bigger than usual. Apple may include a new blood pressure tracking feature, which has been rumored for years but was not previously ready; we're hoping it is now.
Additionally, Apple is said to improve sleep tracking, which may utilize Apple Intelligence to analyze your sleep patterns or offer workout recovery tips based on your workouts.
Other reports suggest that the Apple Watch Ultra may receive satellite texting support, allowing users to send messages even when outside cellular or Wi-Fi range. That could be a major upgrade for hikers, travelers, or anyone who spends time off the grid.
Powering all of this will likely be the new S11 chip, which should enhance efficiency and enable Apple to introduce new features without compromising battery life.
The biggest downside this year is that it seems Apple won't change the design of either Apple Watch this year, so you'll still get the same body as the current generation Apple Watch models.
AirPods Pro 3
Another major product expected to launch in 2025 is the long-awaited third-generation AirPods Pro. These earbuds have become a favorite among iPhone users, but the design hasn’t seen a major update since 2022.
Luckily, it seems like that will change this year. Apple is rumored to feature a sleeker design for the AirPods themselves, as well as a slimmer charging case.
By far, the most talked-about upgrade is health tracking. Reports suggest Apple is working on putting sensors into the earbuds to measure things like heart rate directly from the ear canal. That data would sync with the Health app, giving users another way to monitor workouts and everyday wellness without needing to wear an Apple Watch.
Combined with a new H3 chip inside, users can experience sharper noise cancellation, more responsive Adaptive Audio, and smoother device switching between all their Apple devices.
While some reports suggest that Apple may launch the AirPods Pro 3 alongside the iPhone, other analysts believe they could be delayed until 2026 due to production hurdles.
'HomeHub' Smart Display
Smart home rumors have been swirling around Apple for years, but 2025 may finally be the year when we see Apple’s dedicated smart display come to life.
Often referred to as the “HomeHub,” this product combines the functions of a HomePod and an iPad into a single device that helps you control your home.
Reports describe it as a 6–7-inch display with an A18 chip on the inside for smooth performance. Unlike a regular iPad, it’s expected to be designed for stationary use with tabletop or wall-mounted options.
The primary use for this device is to control your smart home devices, run FaceTime calls, and provide an always-on screen for widgets, such as weather, reminders, and media controls.
Apple’s push into AI would likely play a significant role here, too, with a smarter Siri powered by Apple Intelligence, backed up by ChatGPT for the more complex tasks.
Some insiders claim that Apple has been testing prototypes for years but has yet to finalize a design. Others say it's waiting until the more personalized Siri is ready, which isn't expected until early next year. That makes timing harder to predict. Still, some specialists believe that Apple is aiming to release something in this category before 2026. I would still not hold my breath, though.
M5 iPad Pro
The iPad Pro already runs on the powerful M4 chip, but leaks suggest that Apple may introduce an even faster M5-powered version before the end of the year.
This may seem odd, as Apple already upgraded the iPad Pro last year. However, Apple tends to move fast with iPad upgrades, since it mostly updates the chip.
Needless to say, if you have an M4 iPad, you probably won't need to upgrade this year. However, the M5 iPad Pro would give professionals even more power for tasks such as high-resolution video editing, 3D rendering, and nearly anything they need to accomplish.
And while we don't expect a design change this year, Apple might still surprise us with a small tweak. Rumors suggest that Apple may add a second front-facing camera, enabling users to take photos or video calls in both portrait and landscape modes.
M5 Apple Vision Pro
Alongside a new M5 iPad, Apple is also rumored to introduce a brand-new Apple Vision Pro. Not that anyone is asking for it, but it seems Apple's headset is here to stay.
We don't have much information about the second-generation Apple Vision Pro, except that Apple plans to add the M5 chip to provide a performance boost.
Additionally, it has been reported that Apple may also upgrade the head strap on the Vision Pro. This change would make it more comfortable for users to wear the Vision Pro for longer periods of time.
A More Powerful Apple TV 4K
Apple’s streaming box hasn’t been updated in a couple of years, but 2025 could bring a refreshed Apple TV 4K with an even more powerful chip. Some rumors suggest that Apple would use the A17 Pro Chip, which is the same one powering the iPhone 15 Pro.
This would result in smoother performance across the user interface, faster loading times, and a more seamless gaming experience on Apple Arcade. The A17 Pro also supports Apple Intelligence, which means Apple will probably aim to bring its AI technology into your living room.
Rumors suggest Apple is also exploring ways to make Apple TV more relevant in the age of streaming sticks and smart TVs. That could include a better Vision Pro integration or exclusive gaming experiences that benefit from the more powerful chip.
AirTag 2
AirTags have been surprisingly more successful for Apple than anyone would've thought. However, Apple hasn't upgraded its little tracker for quite some time. Fortunately, a second generation is reportedly in the works for 2025.
The biggest rumored change is a new Ultra Wideband chip that would offer up to three times the range of the current U1 chip. That means you can track lost items more precisely, even at greater distances.
Other leaks mention a tamper-proof speaker, which could prevent people from easily disabling the AirTag if it’s hidden in luggage or other important places, and would allow users to be safer in case someone wants to use an AirTag to stalk them.
Unfortunately, it appears that the design will remain the same, so be prepared to purchase a keychain to accompany your new AirTag. Either that or get ready to drill a hole into it.
Some rumors suggest that Apple is currently testing the second-generation AirTag and that we might still see it before the end of 2025.
Studio Display 2
Apple could also be preparing a new version of the Studio Display, though it is not guaranteed that we'll see it this year. The upgrade is expected to include mini-LED backlighting for improved contrast and HDR performance, along with enhanced camera and microphone systems for video calls.
Granted, the Studio Display isn't something everyone wants or can afford. But hardcore professional Apple fans who rely on Apple’s external monitors will welcome the update.
Apple Still Has a Lot of Aces Up Its Sleeve
Even without counting the iPhone 17, Apple has a long list of products still expected to launch in 2025. The Apple Watch lineup is a sure bet, while AirPods Pro 3 and other products, such as the AirTag 2 and Apple TV 4K, have been waiting for an update for a long time.
That means 2025 could bring fresh upgrades in almost every product category, which is great news for Apple fans. If you’re holding off on an upgrade, it might be worth waiting just a little longer. Who knows, maybe by the end of the year, Apple’s ecosystem could look very different.