5. “We Need All The Help We Can Get…”
When Jobs returned to the helm of Apple in 1997, the company was in such dire condition after years of product flops gone haywire, that the newly-appointed CEOs first major announcement at Macworld 1997 included the news that Bill Gates planned to invest $150 million to help revive the beleaguered Mac-maker. To deafening boos from the audience, Jobs then displayed this iconic image of Gates delivering the news, himself. Told you they were [kind of] buddies, right?