26 Jony Ive’s Wardrobe
Have you ever watched an official product video on Apple’s website? They generally star the company’s top brass, talking up the hottest features, design points, and “absolutely magical” goodness that the new item has to offer. If you’ve paid close attention to Jony Ive, in particular, you might have also noticed a similarity in his choice of clothing — he apparently likes G-STAR branded T-shirts, and quite a bit, as the brand is all he wears, and all he has worn for the last 17 years or so, when filming the videos.