1 Brand Value
According to rough estimates, the Apple brand is worth just over $184 billion. What’s so significant about that, of course, is that brand popularity often tends to correlate with continual sales — customers who buy an Apple product like iPhone, get hooked on it, and develop and affinity for it over time, going on to purchase the next, and the next, and so on.
That’s good news for investors like Warren Buffett, whose firm Berkshire Hathaway, recently scooped up a whopping 133 million AAPL shares.