2 Services Growth
While the iPhone is arguably Apple’s most successful product, accounting for an estimated 63 percent of its annual revenue, following closely behind is the tech giant’s Services business.
Comprised of key, Apple-branded internet services including iTunes, the App Stores, Apple Music and more, Cupertino’s services business saw an impressive 23 percent growth spurt in 2017, alone. And the trend is only expected to continue in 2018, as the company places a renewed focus on Apps, original content creation and even physical device repairs in an attempt to bolster its user base.