Apple Doesn’t Have a Choice
AR has the huge potential to change the way we interact with consumer electronics. But it’s not a technology well-suited for existing platforms like smartphones or tablets. Sure, AR works fine on your iPhone, but the tech practically begs for a much more integrated and seamless user experience. Something like a wearable AR headset.
And Apple may not have a choice. The smartphone industry is stagnating and the company can’t ride off the success of the iPhone forever. And while Apple is currently pushing Services as a way to make up for the iPhone’s decline, the company really needs an innovative hardware product to keep it going. Something, again, like a wearable AR headset.