The iPhone 12

While anybody who was paying attention to the tech news reports should have known that the iPhone would not be making its debut yesterday — Apple actually went out of its way to tell key journalists that there would be no iPhone announcement — we wouldn’t blame you for being disappointed. After all, the last time Apple didn’t announce an iPhone in September was back in 2010, when it unveiled the iPhone 4S on October 4th instead, and that was the first year the iPhone ever came out in the fall. For the past nine years, a new iPhone has always been announced in September.

However, Apple already told investors last month that this year’s iPhone would be delayed by a few weeks, so it stands to reason that the company will be holding another October virtual event this year to actually show off its new iPhone lineup. Even then, it’s quite likely it won’t have all of the four models we’re expecting ready to launch right away — most reports have suggested that the iPhone 12 Pro models won’t be ready until November, although there’s a dissenting opinion that the two 6.1-inch iPhone 12 and iPhone 12 Pro models may launch first, with the 5.4-inch standard and 6.7-inch Pro Max coming later on.