A Realistic Price Point
Every Apple watcher probably felt a stir of concern after hearing that Apple was mulling an “all-new design” for its MacBook Pro lineup. If Apple follows its past pricing strategies, it could mean that the next MacBook Pro will be a lot more expensive than previous models. And let’s not forget that MacBook Pros are already extremely expensive.
We get it: Apple is a premium brand. But a MacBook Pro with a price point much higher than its current one just isn’t realistic. Apple needs to aggressively price its pro machines to keep up in an industry where Windows PCs are outperforming and under-pricing them. We’re not sure asking for a $999 MacBook Pro, we’re just asking for one that doesn’t start at $4,999.