Apple Pay and Financial Health
While we know that Apple’s event is going to be focused on the company’s shift into new services, video and news have been getting almost all of the attention. Yet Apple work in one other area has been flying just above the radar: financial services.
A report last month confirmed that Apple and Goldman Sachs are almost ready to release an Apple-branded virtual credit card, while also revealing that Apple would be taking this partnership a step further by providing intelligent “financial health tracking” features that would most likely be built into the iPhone Wallet app.
According to reports, Apple is already preparing to start issuing the new card internally to its own employees as a pilot project — and may in fact have already started doing so. Recent iOS 12.2 betas have also revealed a redesign in the Wallet app, and most notably underlying code that shows that Apple is preparing to add a feature that will help users monitor their spending, using a ring-style interface like the one in the Activity app.
While most reports suggest that actual public release of the Apple Pay credit card is still at least a few months away, it wouldn’t surprise us to see Apple take some stage time to announce the new card and unique financial health features.