5 Key Takeaways from Apple’s Q2 2025 Earnings Call

Apple has just reported its earnings for the first three months of 2025, posting over $95 billion in total revenue, the bulk of which, as usual, came from the iPhone.

In financial terms, this is Apple’s second quarter (Q2 2025) since the company’s fiscal year begins on October 1. Unsurprisingly, the Q1 “holiday quarter” is where Apple always posts its best results, not just because it includes the frantic Christmas shopping season but also because its also the first full quarter during which the latest iPhones are on sale, not to mention other new products that usually appear in the fall, which included the Apple Watch Series 10, iPad mini 7, and a lineup of M4 Macs.

By comparison, things usually slow down in the January to March quarter. People are still paying off their holiday budgets, and Apple typically releases fewer new products. This quarter wasn’t a huge exception, although the atypically early release of the iPhone 16e in February, two refreshed iPads, and the new M4 MacBook Air undoubtedly helped spur some sales.

“Today Apple is reporting strong quarterly results, including double-digit growth in Services,” said Tim Cook, Apple’s CEO. “We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we’ve cut our carbon emissions by 60 percent over the past decade.”

Of course, Apple’s earnings reports aren’t just about the numbers. There’s also a call with investors and analysts where Apple CEO Tim Cook often provides new insights into what the company is up to. Read on for 5 interesting things that came out of yesterday’s earnings call.