Think Different

Apple’s Think Different campaign is legendary. You’re probably familiar with it: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers…” While that campaign concluded in 2002, it still lives on today in random places across Apple’s ecosystem.

For the longest time, the OS X TextEdit app icon contained the quote in a letter format (although it no longer does). But try zooming in on the open book emoji on an Apple platform. You’ll find the exact quote in its entirety.