Siri Gets Smarter | Apple Unveils ‘AI for the Rest of Us’ at WWDC 2024

Apple kicked off its annual Worldwide Developers Conference with its usual prominent keynote address highlighting the next major releases of iOS 18 and the rest of its operating systems. However, the high point of the show that was saved for the end was the company’s much-anticipated AI initiative, dubbed Apple Intelligence.

That’s a play on words we were expecting, in keeping with Apple’s penchant for branding things with its unique spin. There have also been enough rumors to give us an idea of where Apple was going with its new AI; however, the presentation highlighted some key points to the company’s strategy and how it’s unique from what most of its competitors are doing in this space.

Apple made it clear that Apple Intelligence is “AI for the rest of us,” emphasizing its focus on privacy and personalization while demonstrating the specific ways in which it will improve Siri, surface and summarize important information, and create fun new interactions. Read on for X things Apple had to say about Apple Intelligence during its WWDC Keynote.