1 Time of Year
People can learn to like certain colors based on their positive or negative experience with that color. It all stems down to how “useful” or “pleasurable” that color is to them. But experience with certain colors isn’t the only factor.
The positive or negative associations are also evolutionary in nature. And according to psychologist Karen Schloss, those preferences can even change depending on the season. So you might not even prefer the same iPhone finish, depending on whether you’re buying it in winter or summer.