2 By Making the Internet More Accessible

The iMac G3 was a computer that was tailor-made for getting on the internet. (Even its name reflected that, which we get to in the next slide.) Mind you, this was long before the era of social media and internet ubiquity.

When Jobs introduced the iMac G3, he said the device was made to “get on the internet, simply and fast.” It sported a built-in telephone modem and legendary ease-of-use. Together with its internet-forward marketing, the iMac G3 stood apart from its rivals. And looking back, Apple was on to something.