6 Apple Cares About Your Privacy
Google is, first and foremost, a company that deals in data. Whether they may not admit that it does, there’s no doubt that the company mines data — and it’s likely that they use it to target ads as part of their business model. That’s not inherently a bad thing or even uncommon for the tech industry, but there is an outlier.
Apple, by contrast, is a privacy vanguard and doesn’t want to monetize your data. In fact, privacy is a “core value” at Apple. The Cupertino tech giant takes painstaking steps to ensure that only you have access to your sensitive and private information and Apple’s CEO has continued to advocate for government-level privacy regulations.