1 Price
Interestingly, while they all boast some of the same specs like powerful A12 Bionic CPUs, water-resistant coatings and displays touting zippy 120 Hz refresh rates, the iPhone XS and XS Max most notably differ from the iPhone XR in their pricing.
Perhaps understandably, Apple priced its direct successor to the $999 iPhone X at the same $999 buy-in — while the super-sized, 6.5-inch iPhone XS Max goes for just $100 more at $1,099 and up, depending on storage.
Toward the end of October 2018, iPhone XR will be available to pre-order for just $749 (for a 64 GB version), with prices going up to $899 for a 256 GB variant.. That’s certainly much cheaper than even an entry-level iPhone XS — but worth noting is that Apple strategically positioned the iPhone XR as a “mid-range” offering, albeit with high-end specs, in hopes of capturing a larger slice of the smartphone market.