New TV App
In the wake of its services-based event, Apple has completely redesigned its seemingly forgotten TV app. There will be new services-based features available in the app, like Channels and Apple TV+, but the app itself has also been overhauled. The new app places particular emphasis on curation and making content easier to find and watch.
For example, the app’s categories have been streamlined into three tabs: Watch Now, Library and Search. In the Watch Now tab, there are sections for “What to Watch” and “For You” — which will feature shows picked out by human curation and machine-learning curation, respectively. The app itself will pull content from more than 150 different streaming apps.